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Werbung - nein danke : warum wir ohne Werbung viel besser leben könnten
Kreiß, Christian - 2016 - [1. Auflage]
Werbung informiert, Werbung schafft Orientierung, Werbung hilft dem Kunden, das beste Produkt für seine individuellen …-Spots, Flyern, Plakaten und Co. überschwemmen. Doch brauchen wir Werbung wirklich? Welchen Sinn hat sie? Und würde es uns ohne die … kontinuierliche Informationslawine nicht viel besser gehen? Prof. Dr. Christian Kreiss macht deutlich: Kommerzielle Werbung ist nicht …
Persistent link: https://www.econbiz.de/10011472696
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Beer Advertising and Marketing Update : Structure, Conduct, and Social Costs
Nelson, Jon P. - 2005
Beer advertising is a topic that has frequently attracted the attention of industrial organization economists. This … update reviews major events, data trends, and research for each of three issues: (1) the importance of advertising and … strategically alter market shares using advertising; and (3) the social costs of beer advertising and marketing, including …
Persistent link: https://www.econbiz.de/10014028763
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The Federal Trade Commission advertising substantiation program and changes in the content of advertising in selected industries
Healey, John Samuel - 1978
Persistent link: https://www.econbiz.de/10000733414
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The use of dead celebrities in advertising and marketing : balancing interests in the right of publicity
Petty, Ross D.; D'Rozario, Denver - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 37-49
Persistent link: https://www.econbiz.de/10003931115
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Regulating information disclosure in mutual fund advertising in the United States : will consumers utilize cost information?
Pontari, Beth A.; Stanaland, Andrea J. S.; Smythe, Tom - In: Journal of consumer policy : consumer issues in law, … 32 (2009) 4, pp. 333-351
Persistent link: https://www.econbiz.de/10003934061
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Advertising regulation
Richards, Jef I.; Petty, Ross D. - In: The Sage handbook of advertising, (pp. 383-397). 2007
Persistent link: https://www.econbiz.de/10003570567
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Violence, advertising, and commercial speech
Fernandez, Leleah; Richards, Jef I. - In: Advertising and violence : concepts and perspectives, (pp. 237-254). 2015
Persistent link: https://www.econbiz.de/10010498502
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The control of "sex in advertising" in France
Boddewyn, Jean J.; Loubradou, Esther - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 2, pp. 220-225
Persistent link: https://www.econbiz.de/10009405006
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Beyond content analysis : assessing fair balance in DTC pharmaceutical advertising
Davis, Joel J.; Meader, Aimee - In: Journal of medical marketing : device, diagnostic and … 9 (2009) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10003843607
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Sex in advertisements : the magic mantra of marketing
Chauhan, Gajendra Singh - In: Marketing in the new global order : challenges and …, (pp. 295-301). 2007
Persistent link: https://www.econbiz.de/10003736466