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Power to consumers
Cauberghe, Verolien (ed.); Hudders, Liselot (ed.);  … - ICORIA <16., 2017, Gent> - 2018
Persistent link: https://www.econbiz.de/10011917424
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The persuasion industry
1965
Persistent link: https://www.econbiz.de/10000022188
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Advertising media planning : a brand management approach
Kelley, Larry D. - 2015 - Fourth edition.
ch. 1. The changing role of media planning in brand support : media planning and IMC -- ch. 2. Establishing a media framework -- ch. 3. Outlining the components of a communication plan -- ch. 4. How marketing objectives affect communication planning -- ch. 5. The role of communication in...
Persistent link: https://www.econbiz.de/10013183348
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Werbung im Einzelhandel : ein Beitrag zu offenen Fragen der Werbeforschung
1970
Persistent link: https://www.econbiz.de/10000025809
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Die Sprache der Wirtschaft
Moss, Christoph (ed.) - 2009 - 1. Auflage
Persistent link: https://www.econbiz.de/10003716491
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Roldós y Compañía, the oldest operating advertising agency in the world
Serra Folch, Carolina; Castellano, Cristina Martorell - In: Journal of historical research in marketing 16 (2024) 3, pp. 243-257
Persistent link: https://www.econbiz.de/10015078141
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The promotion of Spanish travel agencies from the 20th century to the present
Araque-Hontangas, Natividad - In: Journal of historical research in marketing 16 (2024) 3, pp. 283-302
Persistent link: https://www.econbiz.de/10015078147
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Markensoziologische Werbung : eine Analyse der ökonomischen Funktionen kultureller Resonanzfelder
Errichiello, Oliver Carlo - 2013 - 1., neue Ausg.
Persistent link: https://www.econbiz.de/10009706984