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Howard's contributions to marketing : some thoughts
Sheth, Jagdish N. - In: Public policy and marketing thought : proceedings from …, (pp. 17-26). 1976
Persistent link: https://www.econbiz.de/10002821084
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An integrative theory of patronage preference and behavior
Sheth, Jagdish N. - In: Patronage behavior and retail management, (pp. 9-28). 1983
Persistent link: https://www.econbiz.de/10002821089
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An investigation of relationships among evaluative beliefs, affect, behavioral intention, and behavior
Sheth, Jagdish N. - In: Consumer behavior : Theory and application, (pp. 89-114). 1974
Persistent link: https://www.econbiz.de/10002821097
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A market-oriented strategy of long-range planning for multinational corporations
Sheth, Jagdish N. - In: Management of the multinationals : policies, …, (pp. 206-218). 1974
Persistent link: https://www.econbiz.de/10002824880
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Marktsegmentierung als relevante Planungshilfe des Marketing : Marktsegmentierung als Strategie des Marketings
Sheth, Jagdish N. - In: Jahrbuch der Absatz- und Verbrauchsforschung 18 (1972) 2, pp. 129-144
Persistent link: https://www.econbiz.de/10002824894
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Measurement of advertising effectiveness : some theoretical considerations
Sheth, Jagdish N. - In: Zeitschrift für Markt-, Meinungs- und … 17 (1974) 3/4, pp. 3485-3498
Persistent link: https://www.econbiz.de/10002824905
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Measurement of multidimensional brand loyalty of a consumer
Sheth, Jagdish N. - In: Journal of marketing research : JMR 7 (1970) 3, pp. 348-354
Persistent link: https://www.econbiz.de/10002824920
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A model of industrial buyer behavior
Sheth, Jagdish N. - In: Journal of marketing 37 (1973) 4, pp. 50-56
Persistent link: https://www.econbiz.de/10002824928
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A model of industrial buyer behavior
Sheth, Jagdish N. - In: Marketing management and strategy : a reader, (pp. 109-117). 1980
Persistent link: https://www.econbiz.de/10002824939
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A model of industrial buyer behaviour
Sheth, Jagdish N. - In: Marketing management and the Indian economy, (pp. 243-256). 1978
Persistent link: https://www.econbiz.de/10002824962