The purpose of this paper is to discover factors that led to the rise of relationship marketing in practice and academics, and what factors are likely to reshape the future direction of relationship marketing.

""Jagdish's autobiography tells a fascinating life story in a few hundred pages of what it is to be, in one person, a scholar, change agent, advisor, and entrepreneur, in other words, a Renaissance Man."" Philip Kotler The Accidental Scholar is the autobiography of Professor Jagdish N. Sheth, a...

Front Cover -- Genes, Climate, and Consumption Culture -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- Preface -- Introduction: Climate and the History of Man -- The Evolution of Man -- The Rise of Civilizations -- Climate and Higher Civilization -- "What Climate Giveth …" --...

Cover -- Contents -- List of Tables -- List of Figures -- List of Abbreviations -- Foreword: My Reflections about Jagdish Sheth -- Preface -- PART I: Rethinking and Re-envisioning Marketing -- Chapter 1: Reimagine Marketing -- Chapter 2: Daring to Understand and Change Thinking -- Chapter 3:...

1. What Is the Rule of Three? -- 2. Strategies for Generalists, Specialists, and Ditch Dwellers -- 3. How Industries Evolve, Mature, and Revitalize -- 4. Ten Ways to Innovate and Revitalize Industries -- 5. Evolving to the Global Rule of Three -- 6. The New Triad Power: Impact on Global Markets,...

Based on the attitudes, opinions, predictions and insights provided by the USA and global key informants in the study, as well as recent activities in the marketplace, it seems likely that retailing and distribution will be impacted by growing consumer interest in, adoption of, and involvement...