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The time dimension and consumer behavior
Foote, Nelson N. - In: On knowing the consumer, (pp. 38-46). 1966
Persistent link: https://www.econbiz.de/10002159483
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An observational criterion of repurchase performance
Frevert, R. Fred - In: Journal of marketing research : JMR 4 (1967) 3, pp. 249-251
Persistent link: https://www.econbiz.de/10002162054
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Subjective probabilities and buying intentions
Ferber, Robert; Piskie, Robert A. - In: The review of economics and statistics 47 (1965) 3, pp. 322-325
Persistent link: https://www.econbiz.de/10002162417
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Selected papers, American Economic Association competition
Fouraker, Lawrence E.; Fusfeld, Daniel R.; Worcester … - In: The American economic review 48 (1958) 2, pp. 568-597
Persistent link: https://www.econbiz.de/10002169168
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Consumer response to innovation: television
Dernburg, Thomas F. - In: Studies in household economic behavior, (pp. 1-49). 1958
Persistent link: https://www.econbiz.de/10002083815
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Markets in motion
Mainer, Robert; Slater, Charles C. - In: Harvard business review : HBR 42 (1964) 2, pp. 75-82
Persistent link: https://www.econbiz.de/10002257665
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Freakonomics : überraschende Antworten auf alltägliche Lebensfragen
Levitt, Steven D.; Dubner, Stephen J. - 2006 - 2. Aufl.
Persistent link: https://www.econbiz.de/10003292774
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Mathematical models and methods in marketing
Bass, Frank M.; Buzzell, Robert D.; Greene, Mark R.; … - 1961
Persistent link: https://www.econbiz.de/10003198470
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The outlook for consumer demand : report on consumer attitudes and inclinations to buy, based on a nationwide sample interview survey, conducted in Nov. 1959
Katona, George (contributor); Mueller, Eva (contributor) - 1959
Persistent link: https://www.econbiz.de/10003199136
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Markets of the sixties : by the editors of Fortune
1960
Persistent link: https://www.econbiz.de/10003181551