Andrews, Anthony P.; Simon, John; Tian, Feng; Zhao, Jun - In: Management Research Review 34 (2011) 10, pp. 1064-1077
Purpose – This paper aims to provide an in‐depth analysis of the economic, operational and strategic aspects of the Toyota recall crisis, as well as its implications for the global auto industry and its competitive dynamics in the future. Design/methodology/approach – The paper provided a...