business in China, and it has significant implications for international marketers. When formulating new venture strategies in … the greater China market, the model developed in this study can help to gauge the degrees of harmony and cooperation held …

, namely Canada and China, to participate in the simulations in order to test the cultural differences in the relationship …

in China become visible in one particular aspect of culture: colour culture. The purpose of this paper is to explore the … provenance of some of the many potential meanings invested in colours in contemporary China, and how and why these influence …, the empirical study proposes a strong tendency towards these meanings being value based in China. Visual manifestations of …

the structural paradox faced by retail multinational firms in China as they balance the competing demands of … attempt to replicate in China their lean retailing successes elsewhere in the world. Design/methodology/approach – This is a … about the future. Both firms face significant obstacles as they challenge China's largest domestic retailers. Originality …

India or China. The Western group was less rigorously defined, perhaps accounting for the less focused nature of their …

, in the People's Republic of China. Findings – Significant differences were found amongst the samples for each of the 12 … differences. The results indicate that “culture areas” exist in China, distinctly different from one another. Practical … China, indicating preferences for managerial leader behaviour vary across regions. The findings can be used to develop …

Talks about the cultural aspects of negotiating in China and compares this with Western approaches. Focuses on cultural …