Showing 124,121 - 124,130 of 128,572
information on more than 500 student respondents from America, China, and Japan. Findings – Utilizing structural equation modeling … both China and Japan. The primary conclusions (i.e. that Chinese consumers reported significantly higher price and prestige … consumers in China, Japan, and the USA is provided.  …
Persistent link: https://www.econbiz.de/10014896129
Purpose – This paper seeks to empirically identify factors influencing Chinese consumers' intention to purchase customized desk top (PC for short) and their effect levels. Design/methodology/approach – Survey and structural equation modeling techniques were used. Findings – This research...
Persistent link: https://www.econbiz.de/10014896237
and price perception. Design/methodology/approach – This project gathered data from both China and the USA. Using the …
Persistent link: https://www.econbiz.de/10014896265
specialists on two popular auto brands in China. Findings – While confirming existing findings concerning functional image …
Persistent link: https://www.econbiz.de/10014896277
brand names for high‐involvement products, this study addresses a low‐involvement product with mass‐market potential. China …
Persistent link: https://www.econbiz.de/10014896318
Purpose – The purpose of this paper was to conduct an experimental design of Americans’ preferences for the English version of Chinese brand names by drawing from prior research in psychology, linguistics and marketing. The impact of string length and semantic relevance to English on...
Persistent link: https://www.econbiz.de/10014896740
Purpose – The purpose of this research is to analyze brand competition in China using the Duplication of Purchase (DoP …), as well as over multiple years. Brands in China share customers with other brands in line with the market share of the … purchase occurs in China. Practical implications – DoP can be applied across a wide range of categories in China to understand …
Persistent link: https://www.econbiz.de/10014896875
(RCEPs) -- 1.6.6.2 The service-tourism "industry" -- 1.6.6.3 The presence of China -- 1.6.7 How can we properly assess the …
Persistent link: https://www.econbiz.de/10012405095
Who Forged Family Alliances -- 15. A Son Who Refused to Return to China -- 16. Parents' Deaths and Children's Dispersal …
Persistent link: https://www.econbiz.de/10012491942
China's economic boom over the last two decades has taken many analysts by surprise, given the ongoing role of central … bring about greater openness of the financial market. To better understand China's recent economic performance, this volume …
Persistent link: https://www.econbiz.de/10012661722