//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A reklám birodalmából
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Werbung
13,797
Advertising
9,732
Werbewirkung
3,762
Advertising effects
3,708
Konsumentenverhalten
2,849
Consumer behaviour
2,843
Online-Marketing
1,771
Internet marketing
1,766
Theorie
1,371
Theory
1,340
Meinungspflege
1,157
Deutschland
1,093
USA
926
Marketing
791
United States
769
Markenführung
728
Brand management
724
advertising
644
Marketingmanagement
635
Marketing management
616
Vereinigte Staaten
574
Social Web
544
Social web
543
Germany
472
Preismanagement
458
Pricing strategy
458
Markenimage
447
Brand image
435
Markenartikel
422
Wettbewerb
399
Öffentlichkeitsarbeit
361
Zielgruppe
347
Brand
341
Target group
334
Werbewirtschaft
313
Großbritannien
311
Werbepsychologie
298
Competition
297
Advertising industry
277
Kommunikation
274
more ...
less ...
Online availability
All
Undetermined
3,267
Free
1,921
Type of publication
All
Article
8,077
Book / Working Paper
6,704
Journal
128
Database
1
Other
1
Type of publication (narrower categories)
All
Article in journal
5,526
Aufsatz in Zeitschrift
5,526
Graue Literatur
810
Non-commercial literature
810
Aufsatz im Buch
707
Book section
707
Working Paper
651
Arbeitspapier
615
Hochschulschrift
454
Collection of articles of several authors
218
Sammelwerk
218
Thesis
210
Konferenzschrift
160
Aufsatzsammlung
141
Lehrbuch
116
Textbook
99
Dissertation u.a. Prüfungsschriften
97
Bibliografie enthalten
74
Bibliography included
74
Conference proceedings
51
Case study
50
Conference paper
50
Fallstudie
50
Konferenzbeitrag
50
Wörterbuch
46
Ratgeber
36
Reprint
32
Guidebook
30
Bibliographie
29
Collection of articles written by one author
28
Sammlung
28
Enzyklopädie
23
Handbook
23
Handbuch
23
Bibliografie
22
Amtsdruckschrift
19
Government document
19
Nachschlagewerk
19
Reference book
19
Glossar enthalten
17
more ...
less ...
Language
All
English
9,842
Undetermined
2,540
German
2,386
French
68
Russian
28
Swedish
27
Dutch
14
Polish
13
Italian
10
Spanish
9
Danish
7
Finnish
6
Norwegian
6
Portuguese
6
Croatian
4
Hungarian
4
Romanian
4
Bulgarian
3
Afrikaans
1
Arabic
1
Czech
1
Multiple languages
1
Slovenian
1
Serbian
1
Turkish
1
Ukrainian
1
Chinese
1
more ...
less ...
Author
All
Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Nickel, Volker
30
Anderson, Simon P.
29
Pflaum, Dieter
29
Hundhausen, Carl
28
Kind, Hans Jarle
28
Gierl, Heribert
26
Rosengren, Sara
26
Saffer, Henry
26
Septianto, Felix
26
Okazaki, Shintaro
25
Bruhn, Manfred
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Schweiger, Günter
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Kloss, Ingomar
17
Nilssen, Tore
17
Prasad, Ashutosh
17
more ...
less ...
Institution
All
National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
21
Axel-Springer-Verlag
11
American Marketing Association
10
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
House of Representatives
5
U.S. Senate
5
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Bundesverband der Deutschen Industrie
4
Confederation British Industry
4
European Advertising Academy
4
Federal Trade Commission
4
IGI Global
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Nordic Council of Ministers
4
Akademie für Staats- und Rechtswissenschaft der DDR
3
American Academy of Advertising
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesvereinigung der Deutschen Arbeitgeberverbände
3
Central Office of Information
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutscher Werberat
3
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
3
Institute of Practitioners in Advertising
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Munich Business School
3
more ...
less ...
Published in...
All
Journal of advertising research
235
International journal of advertising : the review of marketing communications
210
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
180
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
77
European journal of operational research : EJOR
73
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
65
Jahrbuch der Absatz- und Verbrauchsforschung
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
48
Journal of current issues and research in advertising
45
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Esomar congress
30
more ...
less ...
Source
All
ECONIS (ZBW)
13,503
USB Cologne (EcoSocSci)
1,307
EconStor
46
USB Cologne (business full texts)
30
BASE
8
OLC EcoSci
7
ArchiDok
6
RePEc
4
more ...
less ...
Showing
1
-
10
of
14,911
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Communicating with E. E. C. markets
Bolt, Gordon John
-
1973
Persistent link: https://www.econbiz.de/10000556590
Saved in:
2
Industrial advertising and publicity
Hart, Norman Arthur
-
1978
-
2. ed
Persistent link: https://www.econbiz.de/10000558405
Saved in:
3
Soviet and American society : a comparison
Hollander, Paul
-
1973
Persistent link: https://www.econbiz.de/10000617725
Saved in:
4
Werbung
um Vertrauen : 500 erprobte Beispiele aus der Praxis
Center, Allen H.
-
1958
-
1. - 4. Tsd
Persistent link: https://www.econbiz.de/10000511903
Saved in:
5
The world is full of it : how we are oversold, overinfluenced, and overwhelmed by the communications manipulators
Barmash, Isadore
-
1974
Persistent link: https://www.econbiz.de/10000375010
Saved in:
6
Public motivations : die wirksamste Methode, das Interesse der Öffentlichkeit zu gewinnen
Steinhauser, Karl
;
Gruber, Siegfried
-
1985
Persistent link: https://www.econbiz.de/10000160235
Saved in:
7
Polit-Marketing : Möglichkeiten u. Grenzen d. Übertragbarkeit kommerzieller Marketing-Konzepte auf d. Bereich polit. Parteien
Wangen, Edgar
-
1981
Persistent link: https://www.econbiz.de/10000165274
Saved in:
8
Public relations in world marketing
Jefkins, Frank W.
-
1966
Persistent link: https://www.econbiz.de/10000568412
Saved in:
9
Polit-Marketing : das Marketing-Management der politischen Parteien
Wangen, Edgar
-
1983
Persistent link: https://www.econbiz.de/10000091061
Saved in:
10
6000 Jahre
Werbung
: Geschichte der Wirtschaftswerbung und der Propaganda
Buchli, Hanns
-
1962
Persistent link: https://www.econbiz.de/10000097270
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->