With the development of e-commerce, manufacturers have opportunities to sell products to consumers through direct channels in addition to independent retailers. Although manufacturers’ encroachment upon the retailing market of traditional goods has been extensively studied, there is a lack of...

Ayurvedic formulations have often been redesigned to address the biomedical disorders of a new global clientele. This has developed a holistic approach to the medical cultures and heterodox epistemologies, which have then allowed the creation of new “traditional” products that suit the...