Childhood obesity and overweight children are serious and widespread problems in developed countries and in particular in the European Union. Many factors influence the diffusion of this epidemic: food advertising is certainly a significant factor. This study, based on existing data and...

Tech giants such as Google and Facebook generate significant amounts of advertising income, which is mainly reported in low-tax countries. This has created a policy discussion of how to re-align the location of value creation and taxation. The success of the business model of these digital...

[Begrüßung:] (...) Das diesjährige Symposium hat das Anliegen, Theorie und Empirie, Wissenschaft und Praxis, Hochschule und Unternehmen zusammenzubringen, sich über die kommunikativen Aspekte der Wirtschafts- und Unternehmenskommunikation vor dem Hintergrund von Diversity, Inklusion und...