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Toward a theory of promotional effects in grocery retailing : sources of variations in effects between product categories and between promotional mixes
Julander, Claes-Robert; Persson, Per-Göran - 1993
Persistent link: https://www.econbiz.de/10000855566
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Caveat on "ad likability" and the ARF Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1992
Persistent link: https://www.econbiz.de/10000859351
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Socio-economic effects of advertising in India
Narayana, P. L. (contributor) - 1992
Persistent link: https://www.econbiz.de/10000861780
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Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.; Forker, Olan D. - 1993
Persistent link: https://www.econbiz.de/10000862748
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Wirtschaftswerbung und Meinungsfreiheit
Hatje, Armin - 1993 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000863839
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Werbung mit Umweltschutz : Sonderdruck aus RWW, Rechtsfragen in Wettbewerb und Werbung
Lambsdorff, Hans Georg - 1993
Persistent link: https://www.econbiz.de/10000868175
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Advertising in customer markets
Sibly, Hugh - 1993
Persistent link: https://www.econbiz.de/10000869124