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Value relevance of the voluntary disclosure of advertising expenditure : evidence from Canada
McIlkenny, Philip; Persaud, Ajax - In: International journal of accounting and finance 7 (2017) 3, pp. 185-208
Persistent link: https://www.econbiz.de/10011881707
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Comparing advertising effectiveness in South-American and North-American contexts : testing Hofstede's and Inglehart's cultural dimensions in the higher education sector
Pergelova, Albena; Angulo-Ruiz, Fernando - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 870-892
Persistent link: https://www.econbiz.de/10011859135
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Judgements, decisions, risks and rewards in advertising
Elliott, George - In: The Commerce journal (1963), pp. 13-18
Persistent link: https://www.econbiz.de/10002111943
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Canada
Courtney, Alice E.; Whipple, Thomas W. - In: International advertising and marketing, (pp. 226-236). 1979
Persistent link: https://www.econbiz.de/10002038456
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Research in the Canadian food marketing supply chain system post-1986
Hawkins, Murray H.; Mackie, James Austin Copeland - 2003
Persistent link: https://www.econbiz.de/10001864059
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Marketing Canada
Litvak, Isaiah A. (contributor);  … - 1964
Persistent link: https://www.econbiz.de/10001944263
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A comparative study of advertising in Canada, the United Kingdom and Turkey
Kaynak, Erdener; Mitchell, L. A. - In: European journal of marketing : EJM 15 (1981) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10002209766
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Broadcast advertising in Canada : past and future growth
Firestone, Otto Jack - 1966
Persistent link: https://www.econbiz.de/10002154761
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An economic analysis of beef pricing and newspaper advertising in Toronto
Funk, Thomas F.; Meilke, Karl D. - 1976
Persistent link: https://www.econbiz.de/10002318409