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Principles of advertising
Wirsig, Woodrow (contributor) - 1963
Persistent link: https://www.econbiz.de/10003153254
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La place et le rôle de la publicité dans l'information des consommateurs
Marotte, Noe͏̈lle - 1980
Persistent link: https://www.econbiz.de/10003207161
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Comparing quality signals as tools of consumer protection : are warranties always better than advertisements to promote higher product quality?
Noll, Jürgen - In: International review of law and economics 24 (2004) 2, pp. 227-239
Persistent link: https://www.econbiz.de/10002372705
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Corporate policies and procedures on advertising & promotion
1972
Persistent link: https://www.econbiz.de/10003107566
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Consumption, globalization and development
James, Jeffrey - 2000 - 1. publ.
Persistent link: https://www.econbiz.de/10001422914
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Advertising 1972 : Hearings, Ninety-second Congress, second session, on S. 1461, to require the furnishing of documentation of claims concerning safety, performance, efficacy, char...
United States / Congress / Senate / Committee on Commerce - 1972
Persistent link: https://www.econbiz.de/10001709328
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The good housekeeping seal of approval : from innovative consumer protection to popular badge of quality
Strach, Lauren; Russell, Malcolm - In: Essays in economic and business history : the journal … 21 (2003), pp. 151-166
Persistent link: https://www.econbiz.de/10001765927
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Self-regulation by the advertising industry
Bell, Howard H. - In: California management review 16 (1974) 3, pp. 58-63
Persistent link: https://www.econbiz.de/10001892021
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Advertising image and impact
Becker, Helmut - In: Journal of contemporary business 7 (1978) 4, pp. 77-93
Persistent link: https://www.econbiz.de/10001885363