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CHAPTER 1. Introduction -- CHAPTER 2. China's transition to a market economy. Past, present, and future trends -- CHAPTER 3. China´s institutional framework, capabilities, and internationalisation strategies of Chinese multinationals -- CHAPTER 4. A narrative Inquiry strategy to analyse...
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"Cases on Born Globals brings together a wealth of case studies covering a range of industries and countries on emerging firms known as 'Born Globals' that seek to enter international markets immediately upon creation. Bringing together 11 key cases, Erik Rasmussen highlights how these firms...
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The global economy as the macro-environment -- Theories of internationalization -- Market entry decisions -- Market entry modes -- The coordination and configuration of global value chains (GVCs) -- The management of the multinational firm.
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