Purpose – To increase understanding of the role of reputation in the corporate social performance (CSP) and financial performance (FP) relationship, including contingencies. Design/methodology/approach – Stakeholder theory is drawn on to present a model of reputation's role in the contingent...

Purpose – The purpose of this article is to develop a conceptual framework for studying value creation derived from an ethical perspective, in a business marketing context. Design/methodology/approach – First, a conceptual and comparative analysis is made of the ethics and value concepts in...

Purpose – The purpose of this paper is to provide an ethical foundation for relationship marketing using a virtue ethics approach. Design/methodology/approach – The approach is a conceptual one providing a background on relationship marketing from both American and European perspectives....

Purpose – The purpose of this paper is to determine a model of how a foreign businessman obtains and maintains cronyism from his Chinese counterpart that emphasizes on an insider perspective to convert him from a new friend to an old friend of his Chinese counterpart through a guanxi...

Purpose – Trade in counterfeit goods is perceived as a substantial threat to various industries. No longer is the emergence of imitation products confined to branded luxury goods and final markets. Counterfeit articles are increasingly finding their way into other sectors, including the...

Purpose – The purpose of this paper is to develop and test a model of the role managers and peers play in shaping salespeople's ethical behaviour. The model specifies that sales manager personal moral philosophies, whether sales managers themselves are rewarded according to the outcomes or...

Between October and November 2001 the world witnessed the collapse of Enron, a major US publicly traded corporation with global operations. The Enron case highlights the impact corporate failure has on American society and capital markets and underscores the need for better enforcement of...

This paper describes ways to improve the effectiveness of a code of ethics where the goal is to affect the alternative chosen by a decision maker. These avenues for improvement are divided into those related to the content of the code and those related to enforcement provisions associated with a...

Purpose – The purpose of this paper is to examine the current gap existing between ethics theorization and enforcement in the Nigerian leadership system. Design/methodology/approach – In an attempt to achieve the objective of the paper, some ethical issues in the Nigerian governance and the...

Purpose – Aims to offer a simple exploratory review of how the major retailers in the UK are tackling the issue of sustainable development. Design/methodology/approach – The top 20 retailers, based on 2002 sales figures, were selected for analysis and an internet search of their web sites,...