Hoon Kim, Young; Kim, Mincheol; Ruetzler, Tanya; Taylor, Jim - In: International Journal of Event and Festival Management 1 (2010) 1, pp. 86-95
Purpose – The purpose of this paper is to examine and clarify the relationships between perceived value, satisfaction, and behavioral intention in a small festival setting and applying a structural equation model (SEM). Design/methodology/approach – This paper utilizes survey research and is...