Contests that non-contestants consume for entertainment are a fixture of economic, cultural and political life. We look to professional sports and exploit injury-induced changes to teams' line-ups to examine whether individuals prefer to consume contests that have more uncertain outcomes. Using...

We provide evidence for heterogeneous consumer preferences for product quality and game outcome uncertainty (GOU) in Major League Baseball. Using attendance data from 2013 to 2019, we explore functional data clustering techniques to detect common patterns in predictive margins of team-specific...