From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century - rising quickly to a position of influence and respectability. In this book, Russell Johnston tells the story of the people who made...

""Stick it, Canada! Buy more Victory Bonds!" The First World War demanded deep personal sacrifice in the field and at home--even when home was far from the front. It also made unrelenting financial demands on both the governments and populations of Canada and Newfoundland. Boosters and Barkers...