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Urban, Glen L.
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91
PERCEPTOR: a model for product design
Urban, Glen L.
-
Sloan School of Management, Massachusetts Institute of …
-
1973
Persistent link: https://www.econbiz.de/10005458596
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92
Prelaunch forecasting of new consumer durables : ideas on a consumer value - priority model
Hauser, John R.
;
Urban, Glen L.
-
Sloan School of Management, Massachusetts Institute of …
-
1982
Persistent link: https://www.econbiz.de/10005458608
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93
Dynamic effects of the order of entry on market share trial penetration, and repeat purchases for frequently purchased consumer goods
Urban, Glen L.
;
Kalyanaram, Gurumurthy.
-
Sloan School of Management, Massachusetts Institute of …
-
1990
Includes bibliographical references (p. 26-28).
Persistent link: https://www.econbiz.de/10005458610
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94
The design and marketing of new educational programs
Urban, Glen L.
;
Neslin, Scott A.
-
Sloan School of Management, Massachusetts Institute of …
-
1976
Persistent link: https://www.econbiz.de/10005749101
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95
Pre-test market evaluation of new packaged goods : a model and measurement methodology
Silk, Alvin J.
;
Urban, Glen L.
-
Sloan School of Management, Massachusetts Institute of …
-
1976
Persistent link: https://www.econbiz.de/10005749150
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96
Validation and lessons from the field : applications of information acceleration
Urban, Glen L.
-
Sloan School of Management, Massachusetts Institute of …
-
1995
Persistent link: https://www.econbiz.de/10005750519
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97
A normative methodology for modeling consumer response to innovation
Hauser, John R.
;
Urban, Glen L.
-
Sloan School of Management, Massachusetts Institute of …
-
1976
Persistent link: https://www.econbiz.de/10005750654
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98
Hierarchical modeling of competitive market structure : a methodology based on individual forced switching probabilities
Urban, Glen L.
;
Johnson, Philip L.
;
Brudnick, Richard H.
-
Sloan School of Management, Massachusetts Institute of …
-
1981
Persistent link: https://www.econbiz.de/10005574558
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99
Premarket forecasting of really new products
Urban, Glen L.
;
Weinberg, Bruce D.
;
Hauser, John R.
-
Sloan School of Management, Massachusetts Institute of …
-
1994
Includes bibliographical references (p. 23-27).
Persistent link: https://www.econbiz.de/10005574565
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100
Modeling the customer-firm relationship with sales profiles : estimation and application
Urban, Glen L.
;
Ibrahim, Magid.
-
Sloan School of Management, Massachusetts Institute of …
-
1985
Persistent link: https://www.econbiz.de/10005574575
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