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Principles of advertising
Wirsig, Woodrow (contributor) - 1963
Persistent link: https://www.econbiz.de/10003153254
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Mathematical models and methods in marketing
Bass, Frank M.; Buzzell, Robert D.; Greene, Mark R.; … - 1961
Persistent link: https://www.econbiz.de/10003198470
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Merchandising in action
Dyer, Lee W. - 1972
Persistent link: https://www.econbiz.de/10003184688
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How advertising can position a brand
Smith, Robert E.; Lusch, Robert F. - In: Journal of advertising research 16 (1976) 1, pp. 37-43
Persistent link: https://www.econbiz.de/10002818918
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The advertising ratio and economies of scale
Simon, Julian Lincoln; Crain, George H. - In: Journal of advertising research 6 (1966) 3, pp. 37-43
Persistent link: https://www.econbiz.de/10002822969
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Wieviel soll man für Werbung ausgegeben? : ein amerikanischer Bericht
Schneider, Horst - In: Markenartikel : das Magazin für Markenführung 32 (1970) 5, pp. 256-263
Persistent link: https://www.econbiz.de/10002823080
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The effect of advertising on liquor brand sales
Simon, Julian Lincoln - In: Journal of marketing research : JMR 6 (1969) 3, pp. 301-313
Persistent link: https://www.econbiz.de/10002823240
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Expenditure policy for mail-order advertisers
Simon, Julian Lincoln - In: Journal of marketing research : JMR 4 (1967) 1, pp. 59-61
Persistent link: https://www.econbiz.de/10002823468
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New evidence for no effect of scale in advertising
Simon, Julian Lincoln - In: Journal of advertising research 9 (1969) 1, pp. 38-41
Persistent link: https://www.econbiz.de/10002823754
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The shape of the advertising response function
Simon, Julian L.; Arndt, Johan - In: Journal of advertising research 20 (1980) 4, pp. 11-28
Persistent link: https://www.econbiz.de/10002824073