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Urban, Glen L.
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ECONIS (ZBW)
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Essentials of new product management
Urban, Glen L.
-
1987
Persistent link: https://www.econbiz.de/10013474674
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2
Customer advocacy : a new paradigm for marketing?
Urban, Glen L.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 119-125)
.
2006
Persistent link: https://www.econbiz.de/10003430127
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3
Allocating ad budgets geographically
Urban, Glen L.
- In:
Journal of advertising research
15
(
1975
)
6
,
pp. 7-16
Persistent link: https://www.econbiz.de/10002943351
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4
Building models for decision makers
Urban, Glen L.
- In:
Interfaces : the INFORMS journal on the practice of …
4
(
1974
)
3
,
pp. 1-11
Persistent link: https://www.econbiz.de/10002943355
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5
Ideas on a decision-information system for family planning
Urban, Glen L.
- In:
Industrial management review : IMR
10
(
1969
)
3
,
pp. 45-60
Persistent link: https://www.econbiz.de/10002943386
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6
A mathematical modeling approach to product line decisions
Urban, Glen L.
- In:
Applications of management sciences in marketing
,
(pp. 247-264)
.
1970
Persistent link: https://www.econbiz.de/10002943392
Saved in:
7
A mathematical modeling approach to product line decisions
Urban, Glen L.
- In:
Journal of marketing research : JMR
6
(
1969
)
1
,
pp. 40-47
Persistent link: https://www.econbiz.de/10002943395
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8
A model for managing a family-planning system
Urban, Glen L.
- In:
Operations research
22
(
1974
)
2
,
pp. 205-233
Persistent link: https://www.econbiz.de/10002943405
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9
A new product analysis and decision model
Urban, Glen L.
- In:
Applications of management sciences in marketing
,
(pp. 410-441)
.
1970
Persistent link: https://www.econbiz.de/10002943408
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10
A new product analysis and decision model
Urban, Glen L.
- In:
Management science : journal of the Institute for …
14
(
1968
)
8
,
pp. 490-517
Persistent link: https://www.econbiz.de/10002943410
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