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There is a general belief that the distribution of tourist activity in space does not respond to a random pattern, so having a thorough knowledge of said activity will require analyzing and understanding its distribution pattern. At the same time, the adequate planning of this sector requires...
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Cyborg technologies have left science fiction to become an emerging market. Cyborgs are defined as people who integrate technical elements in their bodies to improve their capacities over innate ones. Taking into consideration the human revolution that this technology can provoke, a cultural...
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Background: One of the major challenges for marketing managers in the tourism industry faces is to improve destination image because of its huge impact on satisfaction and recommendation intentions. In this study, we identified event quality of mega sport events as a key antecedent that...
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This paper studies how the nature and shape of the relationship between inter- national diversification (ID) and performance (P) may vary according to a firm's geographical focus of internationalization. Using a sample of Spanish multinational firms for the 2004-2012 period we find an M-shaped...
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