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Common sense in sampling
Wasson, Chester R. - In: Harvard business review : HBR 41 (1963) 1, pp. 109-114
Persistent link: https://www.econbiz.de/10002957959
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Consumer behavior : a managerial viewpoint
Wasson, Chester R. - 1975
Persistent link: https://www.econbiz.de/10002957963
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Consumer choice processes : search, or automatic response?
Wasson, Chester R. - In: Journal of the Academy of Marketing Science 7 (1979) 4, pp. 360-373
Persistent link: https://www.econbiz.de/10002957975
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How predictable are fashion and other product life cycles?
Wasson, Chester R. - In: Journal of marketing 32 (1968) 3, pp. 36-43
Persistent link: https://www.econbiz.de/10002958011
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Is it time to quit thinking of income classes?
Wasson, Chester R. - In: Journal of marketing 33 (1969) 2, pp. 54-57
Persistent link: https://www.econbiz.de/10002958016
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Managerial economics : text and cases
Wasson, Chester R. - 1966
Persistent link: https://www.econbiz.de/10002958028
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What is "new" about a new product?
Wasson, Chester R. - In: Journal of marketing 25 (1960) 1, pp. 52-56
Persistent link: https://www.econbiz.de/10002958064
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Consumer behavior : a managerial viewpoint
Wasson, Chester R. - 1975
Persistent link: https://www.econbiz.de/10004745000
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Dynamic competitive strategy & product life cycles
Wasson, Chester R. - 1974 - Rev. ed.
Persistent link: https://www.econbiz.de/10004745094
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Cases in product policy, pricing tactics, and competitive strategy
Wasson, Chester R. - 1972
Persistent link: https://www.econbiz.de/10004746797