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Perspectives on the European marketing strategy of US multinationals
Young, Stephen; Hood, Neil - In: European journal of marketing : EJM 10 (1976) 5, pp. 240-256
Persistent link: https://www.econbiz.de/10003021829
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How European companies control marketing decisions abroad
Picard, Jacques - In: The Columbia journal of world business : publ. … 12 (1977) 2, pp. 113-121
Persistent link: https://www.econbiz.de/10002639204
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Marketing decisions for European operations in the U.S.
Picard, Jacques L. - 1978
Persistent link: https://www.econbiz.de/10013338280
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Multinational business strategy
Dymsza, William A. - 1972
Persistent link: https://www.econbiz.de/10000556122
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Monopolistic advantages and the international operations of firms : disaggregated evidence from U.S. Based multinationals
Sleuwaegen, Leo - 1985
Persistent link: https://www.econbiz.de/10002812414
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Marketing in Finland : an entree to the East
Sood, James - In: The Columbia journal of world business : publ. … 10 (1975) 3, pp. 93-100
Persistent link: https://www.econbiz.de/10002829642
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U. S. penetration of Canadian manufacturing industries
Hewitt, Gary Keith - 1975
Persistent link: https://www.econbiz.de/10002840807
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Can you standardize multinational marketing?
Buzzell, Robert Dow - In: Harvard business review : HBR 46 (1968) 6, pp. 102-113
Persistent link: https://www.econbiz.de/10001969483
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Venture management. The business of the inventor, entrepreneur, venture capitalist, and established company
Shames, William H. - 1974
Persistent link: https://www.econbiz.de/10000557248
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Basic marketing: a managerial approach
McCarthy, Edmund Jerome; MacCarthy, Edmund Jerome - 1975 - 5. ed.
Persistent link: https://www.econbiz.de/10000557625