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Hake, Bruno - In: GFM-Mitteilungen zur Markt- und Absatzforschung 15 (1969) 4, pp. 101-107

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Hake, Bruno - In: Markenartikel : das Magazin für Markenführung 32 (1970) 12, pp. 541-548

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Koot, Ronald S.; Walker, David A. - In: The journal of industrial economics 18 (1970) 2, pp. 118-128

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Kelly, Thomas Monroe - 1970

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Koch, James V. - In: Journal of advertising research 11 (1971) 4, pp. 36-39

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Kéri, Tamás - In: Progress and planning in industry : proceedings of the …, (pp. 313-324). 1972

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Klömich, Konrad; Rouscik, Lothar; Schmidt, Werner - In: Wissenschaftliche Zeitschrift der … 27 (1978) 6, pp. 437-442

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Kalinowski, Julian O. von; Starr, Kenneth W. - In: Harvard journal on legislation 17 (1980) 2, pp. 209-240

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Gahlon, James M.; Stover, Roger D. - In: Journal of financial and quantitative analysis : JFQA 14 (1979) 5, pp. 999-1013

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