Chiang, Che‐Chao; King, Brian; Nguyen, Thu‐Huong - In: International Journal of Culture, Tourism and … 6 (2012) 1, pp. 21-33
, conventions and exhibitions (MICE) visitors to Taiwan in order to identify salient market subgroups or segments. The aim is to … collected from MICE visitors to Taipei (Taiwan). Principal components, hierarchical cluster, K‐means, chi‐square and ANOVA …