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Frontline health professionals' perceptions of their adaptive competences in service recovery
MacQuilken, Lisa; Robertson, Nichola; Abbas, Ghassan; … - In: Journal of strategic marketing 28 (2020) 1, pp. 70-94
Persistent link: https://www.econbiz.de/10012202795
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Validating scales for economic upgrading in global value chains and assessing the impact of upgrading on supplier firms' performance
Islam, Mohammad Tarikul; Polonsky, Michael J. - In: Journal of business research : JBR 110 (2020), pp. 144-159
Persistent link: https://www.econbiz.de/10012237832
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An analysis of the green consumer domain within sustainability research : 1975 to 2014
Kumar, Prashant; Polonsky, Michael J. - In: Australasian marketing journal 25 (2017) 2, pp. 85-96
Persistent link: https://www.econbiz.de/10011729862
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Mediating effect of environmental orientation on pro-environmental purchase intentions in a low-involvement product situation
Coşkun, Ayşen; Vocino, Andrea; Polonsky, Michael J. - In: Australasian marketing journal 25 (2017) 2, pp. 115-125
Persistent link: https://www.econbiz.de/10011729890
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Understanding managerial perspectives of volunteering at nonprofit leisure events : a comparison of typologies within open gardens Australia
Kay, Pandora; Polonsky, Michael J.; Inglis, Judi - In: Journal of nonprofit & public sector marketing 29 (2017) 1, pp. 64-97
Persistent link: https://www.econbiz.de/10011687039
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Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.; Maplestone, Vanya Louise; Polonsky, … - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
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The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market
Khan Md. Raziuddin Taufique; Vocino, Andrea; Polonsky, … - In: Journal of strategic marketing 25 (2017) 7, pp. 511-529
Persistent link: https://www.econbiz.de/10011855054
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Designing and managing a research project : a business student's guide
Polonsky, Michael J.; Waller, David - 2019 - Fourth edition
The foundations -- Introduction -- Choosing a topic -- The role of the supervisor -- Group work, group dynamics and the role of conflict -- Ethical considerations -- Undertaking the research -- Planning the research project -- Literature review -- Data gathering -- Qualitative data collection...
Persistent link: https://www.econbiz.de/10011857411
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Egregiousness and boycott intensity : evidence from the BP Deepwater Horizon oil spill
Wang, Zhongmin; Lee, Alvin; Polonsky, Michael J. - In: Management science : journal of the Institute for … 64 (2018) 1, pp. 149-163
Persistent link: https://www.econbiz.de/10011819229
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Special issue: Green marketing
Polonsky, Michael J. (contributor) - 2015
Persistent link: https://www.econbiz.de/10011385755