Previous research by Siu and Kirby has argued that the broad Western marketing principles are not necessarily fully applicable to, and suitable for, the Chinese socio‐cultural context. To examine this assertion, provides a comprehensive examination of the marketing practices of 18 Chinese...

Purpose – The context of Hong Kong has nurtured numerous small‐ and medium‐sized enterprises (SMEs) in which the owner/managers have exhibited rather consistent set of characteristics over decades despite shifts in the industrial structure. The purpose of this paper is to investigate how...

Although a large body of research theoretically asserts a positive association between relationship marketing orientation (RMO) and business performance, a valid measure of RMO has not yet been proposed and systematic analysis of its effect on business performance has thus far not been possible....

Purpose – The purpose of this paper is to understand the impact of the antecedents of the exchange domain (use of coercive influence, ideational favor exchange, calculative resource‐dependence, and decision uncertainty) on relationship building. The paper examines the link between the two...

Purpose – This paper aims to explore consumer perceptions of Internet‐based e‐retailing in a highly concentrated retail market environment. Design/methodology/approach – The present research incorporates market and social factors to examine consumer attitude and behavioral intention to...

Purpose – This empirical paper aims to assess the multi-dimensional nature of trust in service relationships. Although trust is deemed to be important for managing service relationships there is a dearth of research looking at its multidimensional nature outside of Western markets....

Both Hong Kong and the USA are capitalistic open markets with a highly developed service industry. This study examines the advertising appeals used by services marketers in these two markets and compares the advertising appeals used by experience services and credence services. In addition to a...

Organisations often collaboratively seek ways such as partnerships, alliances and joint venture (JVs), to bridge gaps in their knowledge and capacity to provide goods or services. Infrastructure projects in Hong Kong often require clusters of resources, knowledge, skills and capabilities that...

Purpose – The purpose of this paper, which is written in two parts, is to investigate empirically if intellectual capital (IC) has an impact on the financial aspects of organisational performance as well as attempting to identify the IC components that may be the drivers for the leading...

Purpose – The purpose of this paper, which is written in two parts, is to investigate empirically if intellectual capital (IC) has an impact on the financial aspects of organisational performance as well as attempting to identify the IC components that may be the drivers for the leading...