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where firms decide to locate particular segments of the value chain. The book examines globalization within the context of … diversity of responses across industries to these forces, and suggest that any understanding of globalization must appreciate …
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, East and South-East Asia in global outward FDI has substantially increased in the last two decades. Due to the increasing …
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multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to …, and current branding trends in Asia will provide a cutting-edge update on international business strategy for students and …
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