Showing 125,981 - 125,990 of 129,337
tourism brand and consider the significance of TRT for Chinese national identity. The study considers the saliency of Balmer … corporate heritage, heritage tourism and national identity literature. Design/methodology/approach A conceptual model comprising … TRT corporate heritage tourism brand was found to be attributable to its multiple role identities: national, corporate …
Persistent link: https://www.econbiz.de/10014897182
Up until relatively recently there have been few alternatives to hotels for business or leisure travellers seeking longer‐term accommodation in the UK. While serviced apartments are well established in the USA and the Far East, the UK sector is in an embryonic stage. The current supply is...
Persistent link: https://www.econbiz.de/10014897993
Purpose – Worldwide approximately 200 national economies are competing in the destination market. In 2006, global government and capital expenditure exceeded US$1,480 billion making destination branding an important concept that still remains fragmented and unplanned. Dubai, an emirate of the...
Persistent link: https://www.econbiz.de/10014899129
Purpose – The purpose of this research was to explore residents' perceptions of special event tourism at a destination … tourism on the destination. The study also examined dimensions of community life that were impacted or curtailed as a result … of event tourism. Design/methodology/approach – Data were collected by means of a telephone survey. The survey solicited …
Persistent link: https://www.econbiz.de/10014899141
Purpose – To create a competitive edge in today's tourism marketplace, cities seek to differentiate themselves and …, Milan's heritage product, current brand personality and the brand fingerprint. Findings – Business tourism is central to … Milan's prosperity; in contrast, its significant cultural attractions remain marginal to its tourism offer. This results in …
Persistent link: https://www.econbiz.de/10014899147
field of tourism research. The empirical study was carried out in selected Alpine tourism destinations. In the first stage … the authors identified the main representatives of stakeholders in two Austrian tourism destinations. In the second, the … collage technique was used to obtain stakeholders' perceptions of the tourism destination brand. Findings – The findings …
Persistent link: https://www.econbiz.de/10014899151
. Between 1972 and 2006 this area underwent a process of reimaging; changing from a working port to a tourism, arts and …
Persistent link: https://www.econbiz.de/10014899154
Purpose – The purpose of this paper is to investigate the nature of music‐based tourism in the context of the childhood … is chosen using existing work on music‐based tourism as a backdrop. Key informant interviews are the main sources of … primary data with a snowball technique used to gain access. Content and theme analysis is used. Findings – Music‐based tourism …
Persistent link: https://www.econbiz.de/10014899160
Purpose – This work aims to analyze the relationship between a tourist destination and the success of luxury stores. The main objective is to examine whether there is any relationship between different features of a tourist destination and the number of years that a store has been operating...
Persistent link: https://www.econbiz.de/10014899176
stakeholders based on their participation in tourism and political activities in a community. Design/methodology/approach – A … survey was sent to tourism stakeholders in two rural counties. Responses were collected and analyzed using the exhaustive chi … tourism stakeholder groups were identified based on their participation in tourism and political activities in a community …
Persistent link: https://www.econbiz.de/10014899187