Stephens Balakrishnan, Melodena - In: Journal of Place Management and Development 1 (2008) 1, pp. 62-91
Purpose – Worldwide approximately 200 national economies are competing in the destination market. In 2006, global government and capital expenditure exceeded US$1,480 billion making destination branding an important concept that still remains fragmented and unplanned. Dubai, an emirate of the...