Narrow search
Showing 1 - 4 of 4
Cover Image
Marketing management in multinational firms
Wiechmann, Ulrich E. - 1976
Persistent link: https://www.econbiz.de/10013482087
Cover Image
Probleme in multinationalen Unternehmen
Wiechmann, Ulrich E.; Pringle, Lewis G. - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1980) 4, pp. 7-14
Persistent link: https://www.econbiz.de/10003657186
Cover Image
How multinationals view marketing standardization
Sorenson, Ralph Z.; Wiechmann, Ulrich E. - In: Harvard business review : HBR 53 (1975) 3, pp. 38-44
Persistent link: https://www.econbiz.de/10002835236
Cover Image
Marketing management in multinational firms : the consumer packaged goods industry
Wiechmann, Ulrich Eckhard - 1976
Persistent link: https://www.econbiz.de/10004755555