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Marketing management in multinational firms
Wiechmann, Ulrich E.
-
1976
Persistent link: https://www.econbiz.de/10013482087
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2
Probleme in multinationalen Unternehmen
Wiechmann, Ulrich E.
;
Pringle, Lewis G.
- In:
Harvard-Manager : Periodikum zu Theorie u. Praxis d. …
(
1980
)
4
,
pp. 7-14
Persistent link: https://www.econbiz.de/10003657186
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3
How multinationals view marketing standardization
Sorenson, Ralph Z.
;
Wiechmann, Ulrich E.
- In:
Harvard business review : HBR
53
(
1975
)
3
,
pp. 38-44
Persistent link: https://www.econbiz.de/10002835236
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4
Marketing management in multinational firms : the consumer packaged goods industry
Wiechmann, Ulrich Eckhard
-
1976
Persistent link: https://www.econbiz.de/10004755555
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