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Market share : concepts, findi...
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Mahajan, Vijay
200
Wind, Yoram
137
Muller, Eitan
26
Green, Paul E.
20
Prasad, Ashutosh
14
Venkatesh, R.
12
Douglas, Susan P.
11
Kashmiri, Saim
11
Sheth, Jagdish N.
10
Wind, Jerry
9
Peterson, Robert A.
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Sharma, Subhash
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Gunther, Robert E.
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Jain, Arun K.
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Sharp, Byron
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Chitturi, Ravindra
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Nath, Pravin
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Raghunathan, Rajagopal
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Rao, Vithala R.
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Bettis, Richard A.
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Bronnenberg, Bart
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3
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Journal of marketing
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Manpower planning and organization design : [proceedings of the NATO Conference on Manpower Planning and Organization Design held at Stresa, Italy, June 20-24, 1977]
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
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USB Cologne (EcoSocSci)
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Other ZBW resources
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BASE
2
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261
Unobserved Retailer Behavior in Multimarket Data: Joint Spatial Dependence in Market Shares and Promotion Variables - Using spatial contiguity in multimarket data to estimate the e...
Bronnenberg, Bart J.
;
Mahajan, Vijay
- In:
Marketing science : the marketing journal of the …
20
(
2001
)
3
,
pp. 284-299
Persistent link: https://www.econbiz.de/10006899804
Saved in:
262
A Probabilistic Approach to Pricing a Bundle of Products or Services
Venkatesh, R.
;
Mahajan, Vijay
- In:
Journal of marketing research : JMR
30
(
1993
)
4
,
pp. 494-508
Persistent link: https://www.econbiz.de/10006690575
Saved in:
263
Strategic Role of Affect-Based Attitudes in the Acquisition, Development, and Retention of Customers
Desai, Kalpesh Kaushik
;
Mahajan, Vijay
- In:
Journal of business research : JBR
42
(
1998
)
3
,
pp. 309-324
Persistent link: https://www.econbiz.de/10006733301
Saved in:
264
Operationalizing technology improvements in product development decision-making
Bhattacharya, Shantanu
;
Krishnan, V.
;
Mahajan, Vijay
- In:
European journal of operational research : EJOR
149
(
2003
)
1
,
pp. 102-130
Persistent link: https://www.econbiz.de/10006651209
Saved in:
265
The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution
Bronnenberg, Bart J.
;
Mahajan, Vijay
;
Vanhonacher, …
- In:
Journal of marketing research : JMR
37
(
2000
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10006663760
Saved in:
266
From the Editor
Mahajan, Vijay
- In:
Journal of marketing research : JMR
35
(
1998
)
4
,
pp. 423
Persistent link: https://www.econbiz.de/10006670184
Saved in:
267
From the Editor
Mahajan, Vijay
- In:
Journal of marketing research : JMR
34
(
1997
)
4
,
pp. 423
Persistent link: https://www.econbiz.de/10006672521
Saved in:
268
Issues and Opportunities in New Product Development: An Introduction to the Special Issue
Wind, Jerry
;
Mahajan, Vijay
- In:
Journal of marketing research : JMR
34
(
1997
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10006675261
Saved in:
269
Editorial
Mahajan, Vijay
- In:
Journal of marketing research : JMR
32
(
1995
)
1
,
pp. III
Persistent link: https://www.econbiz.de/10006683094
Saved in:
270
Products with Branded Components: An Approach for Premium Pricing and Partner Selection
Venkatesh, R.
;
Mahajan, Vijay
- In:
Marketing science : the marketing journal of the …
16
(
1997
)
2
,
pp. 146-165
Persistent link: https://www.econbiz.de/10006923277
Saved in:
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