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Market share : concepts, findi...
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Marktforschung
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151
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Mahajan, Vijay
200
Wind, Yoram
137
Muller, Eitan
26
Green, Paul E.
20
Prasad, Ashutosh
14
Venkatesh, R.
12
Douglas, Susan P.
11
Kashmiri, Saim
11
Sheth, Jagdish N.
10
Wind, Jerry
9
Peterson, Robert A.
8
Sharma, Subhash
7
Gunther, Robert E.
6
Jain, Arun K.
6
Sharp, Byron
6
Chitturi, Ravindra
5
Nath, Pravin
5
Raghunathan, Rajagopal
5
Rao, Vithala R.
5
Balasubramanian, Sridhar
4
Bettis, Richard A.
4
Bronnenberg, Bart
4
Bronnenberg, Bart J.
4
Claycamp, Henry J.
4
Krieger, Abba M.
4
Krishnan, V.
4
Bass, Frank M.
3
Bhattacharya, Shantanu
3
Brower, Jacob
3
Douglas, Susan
3
Fershtman, Chaim
3
Givon, Moshe
3
Haruvy, Ernan
3
Kerin, Roger A.
3
Kleindorfer, Paul R.
3
Navin, T.
3
Nicosia, Francesco M.
3
Robertson, Thomas S.
3
Robinson, Patrick J.
3
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Conference on Advances in Innovation Diffusion Models <1983, Harvard>
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International Food Policy Research Institute (IFPRI)
1
Russell Sage Foundation
1
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1
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Journal of marketing
21
Technological forecasting & social change : an international journal
14
Journal of marketing research : JMR
13
Management Science
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Legends in marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Marketing Science
10
Journal of advertising research
8
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5
Journal of the Academy of Marketing Science
5
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5
Journal of Business Research
4
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4
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4
European Journal of Marketing
3
International series in quantitative marketing
3
Journal of Consumer Research
3
Report / Marketing Science Institute
3
Socio-Economic Planning Sciences
3
The journal of product innovation management : an internat. publication of the Product Development & Management Association
3
Behavioral models for market analysis : foundations for marketing action
2
California management review
2
Economic and political weekly : a Sameeksha Trust publ
2
European journal of marketing : EJM
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
Innovation diffusion models of new product acceptance
2
Interfaces : the INFORMS journal on the practice of operations research
2
International journal of electronic commerce : IJEC
2
Journal of Business Ethics
2
Journal of business ethics : JOBE
2
Manpower planning and organization design : [proceedings of the NATO Conference on Manpower Planning and Organization Design held at Stresa, Italy, June 20-24, 1977]
2
Marketing management and strategy : a reader
2
New-product forecasting : models and applications
2
Operations research, Management science : OR MS ; the international literature digest
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Review of Marketing Science
2
Review of marketing research
2
Review of marketing science
2
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ECONIS (ZBW)
181
OLC EcoSci
67
RePEc
45
USB Cologne (EcoSocSci)
24
Other ZBW resources
7
BASE
2
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51
Marketing applications of the analytic hierarchy process
Wind, Yoram
;
Saaty, Thomas L.
- In:
Management science : journal of the Institute for …
26
(
1980
)
7
,
pp. 641-658
Persistent link: https://www.econbiz.de/10003667404
Saved in:
52
Conjoint analysis of price premiums for hotel amenities
Goldberg, Stephen M.
;
Green, Paul E.
;
Wind, Yoram
- In:
The journal of business : B
57
(
1984
)
1/2
,
pp. 111-138
Persistent link: https://www.econbiz.de/10003707835
Saved in:
53
Conjoint analysis price premiums for hotel amenties
Goldberg, Stephen M.
;
Green, Paul E.
;
Wind, Yoram
- In:
The journal of business : B
57
(
1984
)
1/2
,
pp. 111-138
Persistent link: https://www.econbiz.de/10003563382
Saved in:
54
The myth of globalization
Douglas, Susan P.
;
Wind, Yoram
-
2007
Persistent link: https://www.econbiz.de/10003555031
Saved in:
55
Strategic marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503400
Saved in:
56
Symbiotic innovation : getting the most out of collaboration
Thomas, Robert J.
;
Wind, Yoram
- In:
Evolution of innovation management : trends in an …
,
(pp. 1-31)
.
2013
Persistent link: https://www.econbiz.de/10009705707
Saved in:
57
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
58
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
Saved in:
59
Marketing research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
Saved in:
60
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
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