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Planning product line strategy...
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Marktforschung
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Wind, Yoram
137
Green, Paul E.
20
Claycamp, Henry J.
15
Mahajan, Vijay
12
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11
Sheth, Jagdish N.
10
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6
Frank, Ronald E.
5
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5
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4
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4
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4
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3
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3
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3
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Bell, David R.
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11
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8
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6
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6
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3
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3
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3
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3
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2
Behavioral models for market analysis : foundations for marketing action
2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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ECONIS (ZBW)
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17
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13
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13
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6
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71
Analytical approach to marketing decisions in health-care organizations
Wind, Yoram
;
Spitz, Lawrence K.
- In:
Operations research
24
(
1976
)
5
,
pp. 973-990
Persistent link: https://www.econbiz.de/10003012177
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72
Guidelines for developing international marketing strategies
Wind, Yoram
;
Douglas, Susan P.
;
V. Perlmutter, Howard
- In:
Journal of marketing
37
(
1973
)
2
,
pp. 14-23
Persistent link: https://www.econbiz.de/10003012212
Saved in:
73
Industrial buying as organizational behavior : a guideline for research strategy
Wind, Yoram
;
Webster jr., Frederick E.
- In:
Journal of purchasing
8
(
1972
)
3
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003012220
Saved in:
74
International market segmentation
Wind, Yoram
;
Douglas, Susan P.
- In:
European journal of marketing : EJM
6
(
1972
)
1
,
pp. 17-25
Persistent link: https://www.econbiz.de/10003012275
Saved in:
75
International portfolio analysis and strategies : the challenge of the 80s
Wind, Yoram
;
Douglas, Susan
- In:
Journal of international business studies : JIBS ; an …
12
(
1981
)
2
,
pp. 69-82
Persistent link: https://www.econbiz.de/10003012333
Saved in:
76
Market share : concepts, findings, and directions for future research
Wind, Yoram
;
Mahajan, Vijay
- In:
Review of marketing : 1981
,
(pp. 31-42)
.
1981
Persistent link: https://www.econbiz.de/10003012348
Saved in:
77
Market-based guidelines for design of industrial products : a new application of conjoint analysis to scientific and technical information (STI) services
Wind, Yoram
;
Grashof, John F.
;
Goldhar, Joel D.
- In:
Readings in the management of innovation
,
(pp. 394-408)
.
1982
Persistent link: https://www.econbiz.de/10003012410
Saved in:
78
Marketing performance : a conceptual framework ; MSI-USDA Study Group on Marketing Performance ; Summary report
Wind, Yoram
;
Douglas, Susan P.
-
1968
-
Rev
Persistent link: https://www.econbiz.de/10003012466
Saved in:
79
Marketing strategy : new directions for theory and research
Wind, Yoram
;
Robertson, Thomas S.
- In:
Journal of marketing
47
(
1983
)
2
,
pp. 12-25
Persistent link: https://www.econbiz.de/10003012476
Saved in:
80
Multivariate analysis of variance in research on the effectiveness of TV commercials
Wind, Yoram
;
Denny, Joseph
- In:
Journal of marketing research : JMR
11
(
1974
)
2
,
pp. 136-142
Persistent link: https://www.econbiz.de/10003012503
Saved in:
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