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Wind, Yoram
137
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20
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15
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12
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11
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10
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ECONIS (ZBW)
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101
MULTIATTRIBUTE DECISIONS IN MARKETING: A MEASUREMENT APPROACH. PAUL E GREEN, YORAM WIND. WIYH CONTRIBUTIONS BY J. DOUGLAS CARROLL. HINSDALE, ILL.: DRYDEN PR. 1973. XVII, 396 S.
Green, Paul E.
;
Wind, Yoram
-
1973
Persistent link: https://www.econbiz.de/10004014762
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102
MARKET SEGMENTATION. BY RONALD E. FRANK. WILLIAM F. MASSY, AND YORAM WIND. ENGLEWOOD CLIFFS, N. J.: PRENTICE-HALL 1972. XII, 292 S.
Frank, Ronald E.
;
Massy, William F.
;
Wind, Yoram
-
1972
Persistent link: https://www.econbiz.de/10004017234
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103
Advertising Measurement and decision making
Dalbey, Homer M.
;
Gross, Irwin
;
Wind, Yoram
-
1968
Persistent link: https://www.econbiz.de/10004348099
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104
Marketing research and modeling : progress and prospects ; a tribute to Paul E. Green
Wind, Yoram
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10004446773
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105
Behavioral models for market analysis : foundations for marketing action
Nicosia, Francesco M.
(
contributor
);
Wind, Yoram
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10004614096
Saved in:
106
New product forecasting : models and applications
Wind, Yoram
(
contributor
)
-
1981
Persistent link: https://www.econbiz.de/10004619129
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107
Product policy : concepts, methods, and strategy
Wind, Yoram
-
1982
Persistent link: https://www.econbiz.de/10004761405
Saved in:
108
Convergence marketing : strategies for reaching the new hybrid consumer
Wind, Yoram
;
Mahajan, Vijay
-
2002
Persistent link: https://www.econbiz.de/10004740615
Saved in:
109
Organizational buying behavior
Webster, Frederick E.
;
Wind, Yoram
-
1972
Persistent link: https://www.econbiz.de/10004745165
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110
The power of impossible thinking : transform the business of your life and the life of your business
Wind, Yoram
;
Crook, Colin
;
Gunther, Robert E.
-
2005
Persistent link: https://www.econbiz.de/10004800741
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