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Wind, Yoram
137
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20
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15
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12
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11
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10
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111
Business synergy and profitability
Mahajan, Vijay
;
Wind, Yoram
-
1985
-
Rev
Persistent link: https://www.econbiz.de/10004783318
Saved in:
112
Marketing as an engine of business growth: a cross-functional perspective
Wind, Yoram
- In:
Journal of business research : JBR
58
(
2005
)
7
,
pp. 863-873
Persistent link: https://www.econbiz.de/10006713815
Saved in:
113
E DECISIONS AND FORECASTING - Thirty years of conjoint analysis: Reflections and prospects - Ee:140
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram
- In:
Operations research, Management science : OR MS ; the …
42
(
2002
)
5
,
pp. 557-560
Persistent link: https://www.econbiz.de/10006508183
Saved in:
114
The 1970s - Benefit Bundle Analysis - April 1972, Volume 12, No. 2, pages 31-36 - By finding different product attributes, Green, Wind, and Jain find that relevant consumer appeals...
Green, Paul E.
;
Wind, Yoram
;
Jain, Arun K.
- In:
Journal of advertising research
40
(
2000
)
6
,
pp. 32-38
Persistent link: https://www.econbiz.de/10006514306
Saved in:
115
Advertising Empirical Generalizations: Implications for Research and Action
Wind, Yoram
;
Sharp, Byron
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 246
Persistent link: https://www.econbiz.de/10008273031
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116
Today's Advertising Laws: Will They Survive the Digital Revolution?
Sharp, Byron
;
Wind, Yoram
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 120-126
Persistent link: https://www.econbiz.de/10008273053
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117
Marketing by Experiment - Adaptive experimentation ensures that research is fast and flexible.
Wind, Yoram
- In:
Marketing research : a magazine of management and …
19
(
2007
)
1
,
pp. 10-16
Persistent link: https://www.econbiz.de/10007842137
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118
Putting the Organization on Wheels: Workplace Design at SEI
West Jr, Alfred P.
;
Wind, Yoram
- In:
California management review : CMR
49
(
2007
)
2
,
pp. 138
Persistent link: https://www.econbiz.de/10007614901
Saved in:
119
Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram
- In:
Review of marketing research
8
(
2011
),
pp. 269-315
Persistent link: https://www.econbiz.de/10009957650
Saved in:
120
WHAT WE KNOW ABOUT ADVERTISING II - Empirical Generalizations: New Laws for Digital Marketing: How Advertising Research Must Change
Wind, Yoram
;
Sharp, Byron
;
Nelson-Field, Karen
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 175-180
Persistent link: https://www.econbiz.de/10010145079
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