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Short-term forecasts of advertising expenditures
Dhalla, Nariman K. - In: Journal of advertising research 19 (1979) 1, pp. 7-14
Persistent link: https://www.econbiz.de/10002060126
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Advertising expenditure and consumer demand
Doyle, Peter - In: Oxford economic papers 20 (1968) 3, pp. 394-416
Persistent link: https://www.econbiz.de/10002086543
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Economic aspects of advertising : a survey
Doyle, Peter - In: The economic journal : the journal of the Royal … 78 (1968), pp. 570-602
Persistent link: https://www.econbiz.de/10002086558
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Trends in Danish advertising expenditures
Kjær-Hansen, Ulf - 1963
Persistent link: https://www.econbiz.de/10001604102
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Reclame-uitgaven in Nederland : research memorandum
Block, J. de - 1970
Persistent link: https://www.econbiz.de/10001925698
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The advertising-agency industry : organization, entry, and concentration
Peterson, R. D. - In: Antitrust law & economics review 6 (1973) 4, pp. 83-98
Persistent link: https://www.econbiz.de/10002664564
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Neunzehnhundertneunundsechzig war kein müdes Werbejahr
Schneider, Horst - In: Absatzwirtschaft (1970) 10, pp. 9-14
Persistent link: https://www.econbiz.de/10002822869
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Equilibrium pricing and advertising strategy in oligopoly
Sakuma, Akimitsu - In: Hitotsubashi journal of commerce & management 11 (1976) 1, pp. 31-46
Persistent link: https://www.econbiz.de/10002753947
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Research and advertising as stoks of knowledge and goodwill
Rosenberg, Joel Barry - 1972
Persistent link: https://www.econbiz.de/10002763093
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Rates of amortization of advertising expenditures
Peles, Yoram - In: Journal of political economy 79 (1971) 5, pp. 1032-1058
Persistent link: https://www.econbiz.de/10002631138