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Economic aspects of advertising : a survey
Doyle, Peter - In: The economic journal : the journal of the Royal … 78 (1968), pp. 570-602
Persistent link: https://www.econbiz.de/10002086558
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La structure des budgets de publicité en 1966 : le budget publicitaire français
1968
Persistent link: https://www.econbiz.de/10003225171
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Report of the Congress pursuant to the Public Health Cigarette Smoking Act
1971
Persistent link: https://www.econbiz.de/10003233783
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Les investissements publicitaires en France et dans le monde
1968
Persistent link: https://www.econbiz.de/10003162786
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Neunzehnhundertneunundsechzig war kein müdes Werbejahr
Schneider, Horst - In: Absatzwirtschaft (1970) 10, pp. 9-14
Persistent link: https://www.econbiz.de/10002822869
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Public utility advertising : some observations
Wilder, Ronald P. - In: Land economics : applied research on environmental resources 49 (1973) 4, pp. 458-462
Persistent link: https://www.econbiz.de/10002984824
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Werbeaufwendungen klettern weiter
Wengler, Götz-Michael - In: Absatzwirtschaft 17/18 (1972), pp. 62-68
Persistent link: https://www.econbiz.de/10002997524
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Advertising, profits, and corporate taxes revisited
Siegfried, John J.; Weiss, Leonard W. - In: The review of economics and statistics 56 (1974) 2, pp. 195-200
Persistent link: https://www.econbiz.de/10002807986
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Advertising, profits, and corporate taxes
Weiss, Leonard W. - In: The review of economics and statistics 51 (1969) 4, pp. 421-430
Persistent link: https://www.econbiz.de/10003005715
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The size of selling cost
Weiss, Leonard W. - In: The review of economics and statistics 65 (1983) 4, pp. 668-672
Persistent link: https://www.econbiz.de/10003006043