Narrow search
Showing 51 - 60 of 650
Cover Image
Die Werbekosten in der Bundersrepublik Deutschland
Klein-Blenkers, Fritz; Karl, Robl - In: Mitteilungen des Instituts für Handelsforschung an der … 27 (1975) 5, pp. 61-65,72
Persistent link: https://www.econbiz.de/10002219201
Cover Image
Die Werbekosten in der Bundesrepublik Deutschland 1975
Klein-Blenkers, Fritz; Karl, Robl - In: Mitteilungen des Instituts für Handelsforschung an der … 29 (1977) 3, pp. 43-45
Persistent link: https://www.econbiz.de/10002219255
Cover Image
An optimum budget allocation model for dynamic, interacting market segments
Gensch, Dennis H.; Welam, Ulf Peter - In: Management science : journal of the Institute for … 20 (1973) 2, pp. 179-190
Persistent link: https://www.econbiz.de/10002228548
Cover Image
Optimal theoretic advertising stock models : a generalization incorporating the effect of delayed response from promotional expenditure
Mann, Don H. - In: Management science : journal of the Institute for … 21 (1975) 7, pp. 823-832
Persistent link: https://www.econbiz.de/10002423674
Cover Image
Advertising and concentration : an empirical investigation
Mann, H. Michael; Henning, J. A.; Meehan jr., J. W. - In: The journal of industrial economics 16 (1967) 1, pp. 34-45
Persistent link: https://www.econbiz.de/10002427049
Cover Image
Market segment response to the marketing decision variables
McCann, John M. - In: Journal of marketing research : JMR 11 (1974) 4, pp. 399-412
Persistent link: https://www.econbiz.de/10002412788
Cover Image
Optimal allocation of the Florida citrus industry's generic advertising budget
McClelland, Edward Lowe - 1969
Persistent link: https://www.econbiz.de/10002389894
Cover Image
Essai sur lʹanalyse macroéconomique de la publicité
Fontanel, J. - 1977
Persistent link: https://www.econbiz.de/10002178128
Cover Image
Die Werbeaufwendungen der österreichischen Industrie 1969
Kahle, Georg - In: Der Marktforscher : Marktforschung, Absatzforschung, … 14 (1970) 8, pp. 15-16
Persistent link: https://www.econbiz.de/10002201248