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The Multinational Subsidiary is conceptualized as a semi-autonomous entity with entrepreneurial potential, within a complex competitive arena, consisting of an internal environment of other subsidiaries, internal customers and suppliers, and an external environment consisting of customers,...
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The paper explores the strategic intentions of Japanese companies in establishing manufacturing subsidiaries in Europe; examines the types of strategies which have been pursued within these subsidiaries and reviews their performance against established criteria. Within the context of related...
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