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Pricing strategy : reconciling customer needs and company objectives
Taylor, Bernard (ed.); Wills, Gordon (contributor) - 1969
Persistent link: https://www.econbiz.de/10001525103
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Management thinkers
Tillett, Anthony - 1970
Persistent link: https://www.econbiz.de/10001525107
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Cost/benefit analysis of company information needs
Wills, Gordon; Christopher, Martin - In: Unesco bulletin for libraries 24 (1970) 1, pp. 9-22
Persistent link: https://www.econbiz.de/10003021906
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Marketing in socialist societies
Wills, Gordon; Hayhurst, Roy - In: European journal of marketing : EJM 5 (1971) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10003021928
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Bradford exercises in management
Kempner, Thomas (contributor); Wills, Gordon (contributor)
Persistent link: https://www.econbiz.de/10004340376
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Technological forecasting and corporate strategy
Wills, Gordon (contributor); Ashton, David (contributor) - 1969
Persistent link: https://www.econbiz.de/10004358452
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Sources of UK marketing information
Tupper, Elizabeth; Wills, Gordon - 1975 - 2. ed.
Persistent link: https://www.econbiz.de/10004712366
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New ideas in retail management : selected perspectives and viewpoints
Wills, Gordon (contributor) - 1970
Persistent link: https://www.econbiz.de/10004553434
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Marketing through research
Wills, Gordon - 1967 - 1. ed.
Persistent link: https://www.econbiz.de/10004755625