Jang, Seung Hoon; Lee, Sang M.; Kim, Taewan; Choi, Donghyun - In: International journal of quality innovation 5 (2019) 7, pp. 1-16
This study explores how firms manage the entire life cycle of innovation projects based on the framework of harvesting and planting innovation. While harvesting innovation seeks new products in the expectation of financial performance in the short term, planting innovation pursues creating value...