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Positioning services in competitive markets
Wirtz, Jochen - 2018
Preface -- Introduction -- Customer-driven services marketing strategy -- Segmenting service markets -- Targeting …
Persistent link: https://www.econbiz.de/10011599724
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The impact of internal, external, and competitor factors on marketing strategy performance
Ibrahim, Essam B.; Harrison, Tina - In: Journal of strategic marketing 28 (2020) 7, pp. 639-658
Persistent link: https://www.econbiz.de/10012313929
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Cooperation strategies when leading firms compete with small and medium-sized enterprises in a potentially competitive market
Li, Hengyu; Chai, Junwu; Qian, Zhifeng; Chen, Hong - In: Journal of management science and engineering 7 (2022) 3, pp. 489-509
challenges for enterprises choosing long-term competition strategies. Sharing resources with competitors is believed to weaken a … resource costs may experience a situation in which SMEs benefit from competition, thus resisting cooperation and harming the …
Persistent link: https://www.econbiz.de/10014315613
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When marketing and manufacturing departments integrate : the influences of market newness and competitive intensity
Feng, Taiwen; Huang, Yufei; Avgerinos, Emmanouil - In: Industrial marketing management : the international … 75 (2018), pp. 218-231
Persistent link: https://www.econbiz.de/10011963509
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Adaptive marketing capabilities, market orientation, and international performance : the moderation effect of competitive intensity
Reimann, Caroline Kalil; Carvalho, Fernando Manuel … - In: The journal of business & industrial marketing 37 (2022) 12, pp. 2533-2543
Persistent link: https://www.econbiz.de/10013455429
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Strategisches Marketing für Werkstoffe
Schlüter, Torsten - 2000
Persistent link: https://www.econbiz.de/10001480779
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The CIM handbook of strategic marketing
Egan, Colin (contributor) - 1997
Persistent link: https://www.econbiz.de/10000630072
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Dynamik im Marketing : Umfeld, Strategie, Struktur, Kultur
Sabel, Hermann; Weiser, Christoph - 1998 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000648802
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Dynamik im Marketing : Umfeld - Strategie - Struktur - Kultur
Sabel, Hermann; Weiser, Christoph - 2008 - 4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003359324