Narrow search
Showing 1 - 10 of 5,834
Cover Image
Konsument und Werbewirkung : das phasenorientierte Werbewirkungsmodell
Hermanns, Arnold - 1979
Persistent link: https://www.econbiz.de/10000077433
Cover Image
Media exposure patterns of consumer innovators
Summers, John O. - In: Journal of marketing 36 (1972) 1, pp. 43-49
Persistent link: https://www.econbiz.de/10002900205
Cover Image
A consumer theory of demand for the media
Mathewson, G. F. - In: The journal of business : B 45 (1972) 2, pp. 212-224
Persistent link: https://www.econbiz.de/10002432955
Cover Image
Attitude change, media and word of mouth
Day, George S. - In: Journal of advertising research 11 (1971) 6, pp. 31-40
Persistent link: https://www.econbiz.de/10002061291
Cover Image
A socio-economic analysis of advertising
Callahan, Francis Xavier - 1972
Persistent link: https://www.econbiz.de/10001974896
Cover Image
Kurzbericht einer Untersuchung für den Bundesverband Druck e.V
1977
Persistent link: https://www.econbiz.de/10000547960
Cover Image
Some aspects of the acceptability of particular photographic models to the Bantu
Van der Reis, Alice Patricia - 1972
Persistent link: https://www.econbiz.de/10000548124
Cover Image
Optimale Werbeprogrammplanung : Grundlagen und Entscheidungsmodelle
Junk, Hermann - 1971
Persistent link: https://www.econbiz.de/10000555183
Cover Image
Specialty advertising in marketing
Herpel, George Lloyd; Collins, Richard A. - 1972
Persistent link: https://www.econbiz.de/10000555911
Cover Image
Industrial advertising and publicity
Hart, Norman Arthur - 1978 - 2. ed
Persistent link: https://www.econbiz.de/10000558405