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, Midlands and Western Region (BMW) (Ireland), Navarra (Spain), Skåne (Sweden), Tyrol (Austria) and Altmark (Germany). The … condensed version of the five individual case study reports on Ireland, Spain, Sweden, Austria and new German Bundesländer …
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This paper follows two objectives: (i) It demonstrates the merits of the survey based approach to B2C eCommerce characteristics and company strategy, and (ii) it presents empirical evidence of the crucial importance of size and marketing investment in B2C eCommerce markets. It presents...
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