Jacobson, Robert; Aaker, David A. - In: Marketing Science 12 (1993) 2, pp. 209-212
Farris, Parry and Ailawadi (1992; hereafter denoted FPA) demonstrate that bias can arise in a regression involving a composite dependent variable where a subset of components of the dependent variable are used as explanatory factors. They correctly observe that the Jacobson and Aaker (1985; hereafter...