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Consumer behaviour
49
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48
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30
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30
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20
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19
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17
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17
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17
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12
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12
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11
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11
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11
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11
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10
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10
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10
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10
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9
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9
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8
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English
182
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170
German
3
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2
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Mahajan, Vijay
200
Ratchford, Brian T.
89
Ratchford, Brian Thomas
48
Muller, Eitan
26
Jain, Arun K.
21
Prasad, Ashutosh
18
Shankar, Venkatesh
16
Wind, Yoram
16
Pan, Xing
14
Venkatesh, R.
12
Kashmiri, Saim
11
Malhotra, Naresh K.
10
Talukdar, Debabrata
10
Luo, Lan
9
Pinson, Christian
9
Wind, Jerry
9
Peterson, Robert A.
8
Kannan, P.K.
7
Sharma, Subhash
7
Kannan, P. K.
6
Lee, Myung-Soo
6
Namin, Aidin
6
Chitturi, Ravindra
5
Kamakura, Wagner A.
5
Nath, Pravin
5
Raghunathan, Rajagopal
5
Balasubramanian, Sridhar
4
Bettis, Richard A.
4
Bronnenberg, Bart
4
Bronnenberg, Bart J.
4
Gauri, Dinesh Kumar
4
Green, Paul E.
4
Gupta, Pola
4
Koukova, Nevena T.
4
Krishnan, V.
4
Rao, Vithala R.
4
Srinivasan, Narasimhan
4
Agrawal, Jagdish
3
Bass, Frank M.
3
Bhatnagar, Amit
3
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Conference on Advances in Innovation Diffusion Models <1983, Harvard>
1
International Food Policy Research Institute (IFPRI)
1
Russell Sage Foundation
1
Université Paris-Dauphine (Paris IX)
1
Wharton School <Philadelphia, Pa.>
1
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Journal of retailing
21
Marketing Science
18
Journal of marketing research : JMR
17
Journal of marketing
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Technological forecasting & social change : an international journal
14
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Management Science
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of business research : JBR
6
International journal of electronic commerce : IJEC
5
Journal of Economic Psychology
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of the Academy of Marketing Science
5
Review of marketing science
5
Journal of economic psychology : research in economic psychology and behavioral economics
4
The journal of business : B
4
Journal of Business Research
3
Legends in marketing
3
Report / Marketing Science Institute
3
Research and the development of pedagogical materials : working papers
3
Socio-Economic Planning Sciences
3
The journal of product innovation management : an internat. publication of the Product Development & Management Association
3
Economic and political weekly : a Sameeksha Trust publ
2
Fundamentals of marketing research ; Vol. 6
2
Handbook of pricing research in marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
Innovation diffusion models of new product acceptance
2
Journal of Business Ethics
2
Journal of business ethics : JOBE
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing and consumer services
2
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
2
Research working papers / Institut Européen d'Administration des Affaires
2
Review of Marketing Science
2
Review of marketing research
2
Series on econometrics and management sciences
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
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Source
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ECONIS (ZBW)
194
OLC EcoSci
89
RePEc
57
USB Cologne (EcoSocSci)
11
BASE
3
Other ZBW resources
3
Showing
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1
Parameter estimation in marketing models in the presence of multicollinearity : an apllication of ridge regression
Mahajan, Vijay
;
Jain, Arun K.
;
Bergier, Michel
-
2007
Persistent link: https://www.econbiz.de/10003540679
Saved in:
2
Dealing with Black Swan events : an interview with Vijay Mahajan, founder and CEO of Basix
Mahajan, Vijay
(
interviewee
);
Ashta, Arvind
(
interviewer
)
- In:
Strategic change : SC ; briefings in entrepreneurial finance
25
(
2016
)
5
,
pp. 625-639
Persistent link: https://www.econbiz.de/10011598554
Saved in:
3
Consumer cognitive complexity and the dimensionality of multidimensional scaling comfigurations
Malhotra, Naresh K.
;
Pinson, Christian
;
Jain, Arun K.
-
1988
Persistent link: https://www.econbiz.de/10000762996
Saved in:
4
Consumer cognitive complexity and the dimensionality of multidimensional scaling configurations
Malhotra, Naresh K.
;
Jain, Arun K.
;
Patil, Ashutosh
; …
-
2010
Persistent link: https://www.econbiz.de/10008907414
Saved in:
5
Robustness of conjoint analysis : some Monté Carlo results
Carmone, Frank J.
;
Green, Paul E.
;
Jain, Arun K.
-
2007
Persistent link: https://www.econbiz.de/10003541559
Saved in:
6
Improving predictive power of conjoint analysis by constrained parameter estimation
Srinivasan, V.
;
Jain, Arun K.
;
Malhotra, Naresh K.
-
2007
Persistent link: https://www.econbiz.de/10003541605
Saved in:
7
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
8
Cognitive style and effective communication
Jain, Arun K.
;
Malhotra, Naresh K.
;
Pinson, Christian C.
-
1980
Persistent link: https://www.econbiz.de/10003059704
Saved in:
9
Dogmatism as a moderator of banking behavior and attitudes
Jain, Arun K.
;
Pinson, Christian
;
Malhotra, Naresh K.
-
1981
Persistent link: https://www.econbiz.de/10003059717
Saved in:
10
Implicit social class theory and its relationship to choice behavior : A measurement approach
Jain, Arun K.
-
1974
Persistent link: https://www.econbiz.de/10003059739
Saved in:
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