Calcium deficiency in high yielding bovines during calving causes “milk fever” which leads to economic losses of around ₹ 1,000 crores (US $ 137 million) per annum in Haryana, India. With increasing milk production, the risk of milk fever is continuously rising. In the context, we aim to...

Drawing from the theories of Participatory Systems Mapping (PSM) this study presents an approach to analysing the business sustainability of entrepreneurial dairy ventures in India. The article begins with a general introduction to the small and medium scale dairy ventures in rural India,...

Since 1998, India has been the world's biggest producer and consumer of dairy products, with a steady increase in the availability of milk and milk products. Dairy farming is a vital aspect of the rural Indian economy, providing both jobs and money. The milk collection in Prakasam District began...

Milk tea is a well-known beverage that has been popular since 2011. The study investigates the factors that affect the consumer’s loyalty wherein consumer satisfaction and service quality are involved. Including the designs, tastes of milk tea, right measurement of ingredients, quality...