Adachi, Takanori; Ebina, Takeshi; Hanazono, Makoto - Institute of Economic Research, Kyoto University - 2011
This paper analyzes the optimality of package bundling by focusing on the ?main and accessory?relationship between two goods. In particular, we consider option package bundling in which an optional good is valuable only if it is consumed together with a certain (nonoptional) base good. We...